The Tvinci MediaStore is currently the only User Experience Management system in the OTT space. It used to manage the Device Applications, and complements the MediaHub in terms of personalization, social engagement capabilities, content recommendation and frontend presentation management. MediaStore enables service providers to create an engaging, user oriented TV experience across devices.
Companion device & Follow Me
Smartphones and tablets are taking a central role in the TV experience, not only as devices used for watching TV, but also as devices used to interact with the TV screen and provide users additional information on what is currently being watched. Tvinci enables viewers to use the Tablet as a controller and "send" TV content to the TV screen. In addition, and for the purposes of viewing continuity, a "follow-me" feature enables viewers to pause a video on one device, and continue watching it from any other device – from the same point they left off.
The Tvinci MediaStore also offers tools to centrally manage multiple device applications. The location of modules, types of galleries and included interactivity features are all defined in the Tvinci MediaStore per application. On particular storefront applications, for example the Web Portal (PC/Mac), Tvinci supports extensive changes to layout, and their review.
Cross Device Personal Zone & Web Selfcare
One of the main features of the Tvinci MediaStore is the personal zone. All user related personal actions are logged in MediaStore and exposed via API for utilization on multiple devices. Among the data accumulated for each user and domain is the user’s viewing history, personal recommendations, purchases, favorites, subscriptions, initiated recordings and personal details. This information is made available for the end user, pending a sign-in to the service, in a designated area within the application/web portal. This creates a consistent content consumption experience for the end user across multiple devices. The personal zone can be accessed from all devices, yet the extensive self-care/management of the domain is performed mainly via the PC. The PC personal zone offers a Selfcare environment in which users can also manage their own accounts – according to pre-defined permissions.
The Primary account ("Mom & Dad") can control the budgets of other users within their household ("kids"), their viewing permissions (for adult content), review the content consumption habits, and register devices and users. The selfcare is intended to become an important tool for end users, reducing their reliability on the service provider's technical support system.
Within the Tvinci MediaStore various types of user profiles can be defined. In addition, the service provider can define the type of content that is offered to each type of user (according to their profile). This user profiling is controlled using the locale module in the Tvinci MediaStore, which defines, among other issues, what type of content is available for the end user's viewing in terms of catalogue or search availability. Some of Tvinci's customers use the locale module to profile users according to both their country of origin and previous purchase history on the service. The locale module is fully customizable, and therefore the amount and type of user profiles can be defined by the service provider.
Among its capabilities as an OTT backend system, Tvinci utilizes metadata and userinformation in order to generate basic contentrecommendations for end users. Meaning, Tvinci is not a recommendation engine per se, but bases recommendations on specific parameters: previous purchases of content by the user; Content that the user has added to his or her wishlist/favorites; "People who watched this also watched that"; Metadata parameters associated with the video. In addition, Tvinci offers the option of integrating external recommendation engines by way of XML exchange, and aggregating their recommendations, thereby further enhancing content discovery.